Team

Susan A. Thomas

Managing Director, San Francisco

Susan takes pride in working with world-class organizations and amazing individuals to build awareness and credibility for initiatives that make a difference.

Susan’s favorite assignments combine research, positioning and messaging, and writing articles, blog posts, op-eds, speeches, white papers, research reports and web copy. She also coaches executives and facilitates hands-on workshops on messaging, and media and presentation skills.

A former business journalist and technology market analyst, Susan ran her own public relations firm in Silicon Valley for 10 years. When her firm was acquired by an international PR agency, she became a Partner and Director of the firm’s Global Technology Practice.

Organizations Susan has worked with in her career include American Express, Apple, FedEx, IBM, Intuit, and SRI International for the U.S. Department of Education and numerous startups and nonprofits.

Susan has published hundreds of articles on topics such as leadership, innovation, globalization, branding, technology, healthcare, education reform, finance, and security. She has ghosted or co-authored six books.

Rob Wyse

Managing Director, New York

Rob is obsessed with connecting change makers and their initiatives to issues dominating today’s news cycle.

Rob’s chief skill is bringing key information and provocative sources to reporting on trending news in digital and traditional platforms such as the Wall Street Journal, Bloomberg Businessweek, New York Times, Forbes, Fortune, USA Today, Inc., U.S. News & World Report, Newsweek, Time, CNN, CNBC, NPR and many, many others.

For more than two decades, Rob was president of Media First, a communications firm he founded which became a Hill & Knowlton affiliate. His focus is on brand building, reputation management, startup to exit (exits have exceeded $11 billion), policy management to open capital markets, digital communication strategy, executive search consulting and building strategic digital communication teams.

Rob’s clients have included Carbonite, Carbon War Room, Hyperion, SunEdison, Squire Sanders, Teradata and Tropos Networks.

A prolific writer, Rob’s work appears in major news outlets and he contributed extensively to “Creating Climate Wealth,” an upcoming book by Jigar Shah, founder of SunEdison and the first CEO of Richard Branson’s Carbon War Room.

Jillian Robertson

Media Manager, San Francisco

Jillian creates, curates and showcases thought leader content and manages social media strategy and execution.

As a content creator, Jillian has experience in brand voice development, research, writing and editing. She is also proficient at social media analytics and optimizing content for specific platforms for both for-profit and nonprofit ventures.

A gifted storyteller, Jillian recently wrote and performed with the Moth, a nationally broadcast radio storytelling series and currently helps produce the San Francisco show.

Previously Jillian worked for a brick-and-mortar retail store, designing and developing its ecommerce presence. She was responsible for brand architecture, copywriting and web development.

Jillian is proficient in Spanish and Mandarin Chinese.